How still is something that is interpreted thousands of times each day, each week, each year?
How individual interpretation dance with inherited meaning?
This movie explores how powerful symbols are reshape once they are exposed to the world.
Creative direction - Concept Development - Photography - Videography
GUÍA SESGADA DEL MUSEO DEL PRADO In collaboration with the artist Fran Windberg and the Museo Nacional del Prado, Invento explores new ways of visiting a museum.
By rethinking how we look, we open up endless possibilities for movement and attention: engaging with the margins, silences, and and the people inhabiting the space.
Through this exploration, we approach the museum visit as a living practice, capable of generating alternative ways of seeing, being, and perceiving.
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The Prado wanted visitors to experience the museum differently — not just which works to see, but how to see them. We developed a film work with artist Fran Windberg that reframes the museum visit as a living practice: unhurried, peripheral, genuinely surprising and very personal.
Casa Música needed to establish its emotional identity before it opened. We made a brand film that builds the entire world of the space from light, sound, and restraint — so that the first time someone walks through the door, they already feel familiar.
The Djs collective Pachanga commissioned Invento to give a fresh look to Madrid's nightlife scene.
This documentary-style film embeds with painter Pedro Hoz through his most demanding project to date — not as observers, but as witnesses. The difficulty is not edited out.
Campaign, Object, Editoial
2025
Editorial exploration of the physical space and its components.
A self-initiated project built around a single question: what does it mean to demands pause? From that question, Invento developed a full visual and conceptual language - object, photography, campaign and editorial work — that demonstrates the studio's capacity to build a brand world from an idea.
