We shadowed artist Pedro Hoz for two weeks during his chapel-style roof painting. The result: a 12-min documentary on his process and personality, editorial photos, and a packed Madrid pop-up premiere for art and creative leaders.
Creative direction - Concept Development - Photography - Videography -
Invento’s team journeyed to Amsterdam to live alongside artist Pedro Hoz for two weeks, capturing every brushstroke as he transformed a space with his signature chapel-style roof painting. We search deep into his personality and distinctive working method, documenting the complete creative process into a compelling 12-minute documentary.
To elevate this beyond a simple film, we produced editorial photography and orchestrated a pop-up premiere in Madrid’s city center —drawing art world influencers and creative professionals for a first exclusive screening. This end-to-end campaign sets The Chapel apart from standard video projects.
The Prado wanted visitors to experience the museum differently — not just which works to see, but how to see them. We developed a film work with artist Fran Windberg that reframes the museum visit as a living practice: unhurried, peripheral, genuinely surprising and very personal.
Casa Música needed to establish its emotional identity before it opened. We made a brand film that builds the entire world of the space from light, sound, and restraint — so that the first time someone walks through the door, they already feel familiar.
The Djs collective Pachanga commissioned Invento to give a fresh look to Madrid's nightlife scene.
This documentary-style film embeds with painter Pedro Hoz through his most demanding project to date — not as observers, but as witnesses. The difficulty is not edited out.
Campaign, Object, Editoial
2025
Editorial exploration of the physical space and its components.
A self-initiated project built around a single question: what does it mean to demands pause? From that question, Invento developed a full visual and conceptual language - object, photography, campaign and editorial work — that demonstrates the studio's capacity to build a brand world from an idea.
