Nearest to the Ground

Editorial exploration of the physical space and its components.

Creative direction - Concept Development - Photography - Videography -  

Form, function and consequences

It looks like a rock, it acts like that but means something else, actually many things else.

Nearest to the Ground walks through the passages of any living thing.

Kick off with the simplest and oldest object and look forward to how the rest of the world has been built from it.

Habitat

Year

Description

Video

2026

Visita sesgada al Museo Del Prado

The Prado wanted visitors to experience the museum differently — not just which works to see, but how to see them. We developed a film work with artist Fran Windberg that reframes the museum visit as a living practice: unhurried, peripheral, genuinely surprising and very personal.

Video

2026

Curated sound, softly lit, human powered

Casa Música needed to establish its emotional identity before it opened. We made a brand film that builds the entire world of the space from light, sound, and restraint — so that the first time someone walks through the door, they already feel familiar.

Video

2025

Madrid's nightlife scene

The Djs collective Pachanga commissioned Invento to give a fresh look to Madrid's nightlife scene.

Video, Physical Display, Campaign

2025

Pedro Hoz and his most challenging piece

This documentary-style film embeds with painter Pedro Hoz through his most demanding project to date — not as observers, but as witnesses. The difficulty is not edited out.

Campaign, Object, Editoial

2025

Editorial exploration of the physical space and its components.

A self-initiated project built around a single question: what does it mean to demands pause? From that question, Invento developed a full visual and conceptual language - object, photography, campaign and editorial work — that demonstrates the studio's capacity to build a brand world from an idea.